 "Yahoo Store! For Dummies" Book is Done!You're probably looking for my yahoo store blog ... If you want to know more about what I do / believe, read my ystore blog or go to http://ystore.com. Poke around my portfolio and contact anyone you want. I'm 42. Never had a real job. Self-employed since college when my baby brother and I started Snell Brothers which now consists of the COPY COW copy shop, gundogsupply.com, and our Ystore dev business. We sold our retail stores in 2000. Sold everything from offering dog training collars for sale to sell Pokemon cards and Sun Servers & Workstations. I've spent most of the last 12 years figuring out ways to "make more with a Yahoo Store." I'm a retailer turned web designer/developer turned marketer who has FINALLY figured out if you increase your CONVERSION RATE, you can radically increase your sales without increasing your traffic. Then you can increase your traffic. :) Helping others (at the expense of my own income) seems to be the best marketing I've ever done. I probably am overpriced for Yahoo Store design / development, but I've picked up some really cool marketing techniques doing all of these stores. In my blog you'll see I post a lot of answers to questions and give away Yahoo! Store tips and tricks. If I can help folks with a quick email, or a 5 minute phone chat, I'd rather do that than open up a new client folder. I would also rather teach my clients how to do their own maintenance, like datamining their converting keywords, or optimizing their PPC campaigns because a lot of the maintenance stuff is pretty boring, and I have a pretty full plate with this new start-up. I've been fortunate to have more than enough clients since we started doing design & development, and folks ALWAYS want to order cheap hunting dog training supplies. For example, here's a video I made of Orange Dog Collars on the YouTube. You *CAN* learn everything you need to know from poking around these boards, and places like Webmasterworld and Search Engine Land. I learn more from being inside real stores (300+ Yahoo Stores and (last year) lots of MC Stores and seeing what each retailer does better than anyone else, and how they adapt to the constantly changing marketing landscape. Every time I get a new trick, I simply add it to my portfolio of tricks and then spread the knowledge around to friends and clients, even some who consider themselves the sexiest man alive. And nephews. Here's a site my 15 year-old nephew just launched: Nirvana Poster.Net Also, I've learned lots by sharing "best practices" with a group of like minded SEO consultants, in-house seo peeps, and Yahoo Store friends who don't really compete in any of my retail niches. 
Rob Snell Somewhere in Rural Mississippi |
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