Dragonstore.com (was) a profitable Yahoo! Store that I used to own (JUST SOLD 9/2001!) and sold thousands and thousands of dollars of cool dragon merchandise. I built it with the help of my retail chain's General Manager. Since it's my site, I don't worry about "giving away the store.." and can tell you things that a client wouldn't want out in the open! I'm going to use the design process on Dragonstore.com to help you see the steps that we go through when we build your webstore. Your PRODUCT SELECTION is the most important aspect of starting a webstore. You must be selling a product that people want and that you can make money on. Ease of use would be a close second, and Yahoo! Store excels here. Allen had the idea of making a specialized site focusing on two manufacturers' product lines. He picked out 50 pewter dragons and t-shirts and made an excel file which is the skeleton of the site. He then scanned graphics for all 50 items from his distributors catalog.

		(1) You pick products and make a spreadsheet to be used as the skeleton.
		You get product shots together from catalogs or take photos.
		You gather company information and terms of ordering.
		Your site gets a unique look.
		Your site is enhanced with matching colors and fonts.
		Your site is then "branded" with navigation bar colors & fonts.
		Your site's product page layout templates get designed.
		Your front page is designed.

Get Secrets of Million-dollar Yahoo! Stores... Read what wouldn't fit in the Dummies book MAKE MORE WITH YOUR ONLINE STORE. Learn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales. P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob Input Your Email: