Chapter 7: Graphics

  • Graphics are a double-edged sword. Look good, but load slow.
  • Eye-candy is bad. When in doubt, leave it out
  • There are ways to optimize the graphics you DO use so they load fast AND look great.
  • Yahoo! automatically generates several different elements for you.


  • Image File Types for the Web

    Yahoo Store Tips -- JPEGS are for photos
    GIFs are for graphic logos, text, and flat areas of color
    Graphic Components of a Yahoo! Store

    The NavBar - Navigational Buttons
    DISPLAY-TEXT - VW-Image Tag and Headlines
    ITEM IMAGE - (Product Photos, Thumbnails, and Section Graphics)
    Automatic Thumbnails vs. Icons
    How Yahoo! Store generates & hosts images

    How to get quality product images

    Custom Photography - Expensive, but worth it!
    Get Product photos from the manufacturer or distributor
    SCANNING FROM CATALOGS OR PHOTOS.
    Use a Digital Camera
    Manipulating Images
    Maximizing Load Speed
    The FILES library - Yahoo! Store vs. FTP images directory


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    MAKE MORE WITH YOUR ONLINE STORE. Rob Snell, Yahoo! Store DesignerLearn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales.
    P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob
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