First we color matched the button color with the logo, headline font, and body copy font. Since we used side buttons, we put the home button on top using our custom graphic substituted for the "normal" Yahoo! Store button. Next we placed the "contents" so the major sections would appear on every page. Yet another cool thing about Yahoo! Store is the diagnostic tools are superfantastique! I've learned that the majority of folks come across your site sideways through search engines instead of going straight through your front page to a section page and then to a product page. That is the reason why EVERY PAGE needs to have your e-mail address, your phone number, a link to your home page, etc. You may only get one shot!

Get Secrets of Million-dollar Yahoo! Stores... Read what wouldn't fit in the Dummies book MAKE MORE WITH YOUR ONLINE STORE. Learn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales. P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob Input Your Email: