Yahoo! Store works. If you have a product that you can sell in the real world, then Yahoo! Store may be for you. A couple of years ago one of my clients had a major problem. Their business was going great until a major category killer, big-box discount chain store moved in across the highway. She had heard horror stories about small businesses being devastated by this company. Her idea was to gear up her mail order business to make up for the 30-50% drop in sales associated from this company opening up. After a year of struggling catalog mail order sales she decided to get on the web after seeing the AT&T Floppy Sunglasses commercial. Yahoo! Store to the rescue! A year or so later and now the web business is thriving and more than offsetting the loss of business to the giant chain store. Very cool! Yahoo! Store allows you to leverage your customer service skills and product knowledge to the whole wide world. Find your niche and fill it. You get access to everyone else's customers. It's not impossibly easy. It takes as much hard work as any other business. But the opportunity is there. Let the engineers at Yahoo! Store worry about the shopping cart software, the secure servers, and you can focus on your business. Learn the easy to use software or hire a designer (like me!). Either way, tap into the global marketplace and get yours before someone else does. I'm a big believer in specialization of labor! Let the experts handle the nuts-and-bolts of e-commerce and you can spend your time on what you do best: serving your customers. Click here for our extremely reasonable rates. - Robert Snell |
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