I really looked forward to doing the look for dragonstore.com. Allen gave me a general idea about what he wanted for the site, but the specifics were up to me. He also didn't have a company logo yet, so we made him a logo as our first part of the project. Since this logo was going to be used on the front page, and on every page to brand the site, I also made smaller versions of the logo for the home button and to run across the top of every page. Even though dark text on light background is the easiest to read, we decided that since the illustrations from our distributors' catalogs had dark rich blue-purple and black backgrounds that we would go with a black background.

Get Secrets of Million-dollar Yahoo! Stores... Read what wouldn't fit in the Dummies book MAKE MORE WITH YOUR ONLINE STORE. Learn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales. P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob Input Your Email: