How to get quality product images

Quality product images is the first priority in having a kick ass looking Yahoo! Store. I have more clients and prospects ooh and ahh over a couple of the sites that I have designed more than any other.


Custom Photography - Expensive, but worth it!

http://ecologique.com is a Yahoo! Store I designed in 1999 for Jeff Jarmuth. The main reason it looks so good is that Jeff and the gang at ecologique hired the best photographers and designers to take pictures of his product line for his paper catalog.

Jeff emailed me these amazing pictures, and all I really did was to plug them into the Yahoo! Store format after formatting them for the site


This way you have a unique looking site that distinguishes the products you sell from your competitors selling the same items.

Get Product photos from the manufacturer or distributor

Product photos from the manufacturer or distributor would be the next level of quality images, preferably given to you in a digital format such as TIFF files or high resolution JPEGs. Many manufacturers provide these images to their retailers in a very, very high resolution file for use in print catalogs, brochures, or other marketing pieces.

Images at this resolution have an extremely large file size and need to be scaled down for the web. Images sized at 72dpi look fine on even the bext monitors, but look horrible in print.

NOTE: I always keep backup copies of high resolution images instead of resizing the image, and resaving the image.

SCANNING FROM CATALOGS OR PHOTOS.

When you are using images from a manufacturer or distributor's marketing materials such as catalogs, brochures, or magazine ads, you need to get their permission to use these images.

There can sometimes be restrictions imposed by the agreement they have with their photographers who may actually own the rights to the photos. The copyright holder may only be licensing them to the company for use in this one ad or brochure.

My experience is that the actual product shots tend to be owned by the company, but the other photos used in ads or catalogs for "flavor" tend to be licensed for one-time use.

Many companies are very ticky about the display or use of their logo. Just to protect yourself, make sure you have the right to use their logo, characters, trademark, etc. on your web page.

Sometimes it's easier to get forgiveness than permission, but proceed at your own risk!

Use a Digital Camera

Manipulating Images

Finishing

Anti-aliasing

Airbrushing

Maximizing Load Speed


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MAKE MORE WITH YOUR ONLINE STORE. Rob Snell, Yahoo! Store DesignerLearn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales.
P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob
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