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This isn't everything I've ever done, but some of my faves. Enjoy!



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When Pandas Attack: Online Retailers Need To React

In this weekís column, Iím going to cover the top mistakes Iíve seen many seasoned retailers make that have contributed to the impact of the Panda update on their stores, as well as how major algorithm shifts seem to expose the weaknesses of different methods of managing all this content, unique or otherwise.

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How to Boost Sales through Compelling Buyers' Guides, Product Descriptions, and Product Reviews

In this article, I'm going to show you all the different kinds of text content I create on our online stores, and give you tips on how you can leverage your product expertise into online profits.

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How I Got A 300% Retail Sales Explosion With 30 Minutes Of SEO

In todayís episode, Iím going to share how I spent less than thirty minutes optimizing a single product page which resulted in a 300% explosion in sales on that SKU, which rocked my world a little bit. It made me wonder what else Iím missing out on!

2010 Rob Snell's PUBCON South Keynote Powerpoint
2010 Rob Snell's PUBCON South Keynote Powerpoint

My hour-long talk was on how we got $10,354,767.00 in additional sales (over past 6 years) by putting STEVE all over the store, and I've been getting pretty good reactions to that, especially from smaller folks like us.

PubCon Las Vegas 2010
PubCon Las Vegas 2010

Pubcon Austin: SEO For E-Commerce (UPDATED)
Pubcon Austin: SEO For E-Commerce (UPDATED)

E-commerce Optimization: Pubcon Vegas 2010
E-commerce Optimization: Pubcon Vegas 2010

THE GDS BACKSTORY: $10,000,000 reasons to get real; some things we did on our website that doubled our conversion rate.

SEO for Ecommerce: What's New  -- Pubcon Vegas 2010
SEO for Ecommerce: What's New -- Pubcon Vegas 2010

Google INSTANT, Google MAYDAY and more...

SEO: Content Creation PUBCON VEGAS 2010
SEO: Content Creation PUBCON VEGAS 2010

Creating content for E-commerce sites is hard, hard work. Here's how WE do it!

Pubcon 2009 Yahoo! Store SEO
Pubcon 2009 Yahoo! Store SEO

I took a sample of my converting keyword phrases -- 21,358 keyword phrases that all converted. Someone searched for something and converted into a sale. These keywords generated $6 million in sales. Here's how I do SEO...

PUBCON 2009 E-Commerce Optimization

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WEBINAR (archive) Official Yahoo! Store SEO Webinar

2009.10 Watch this hour-long webinar to "learn best practices to drive customers to your store through organic search engine optimization." (read the transcript in the next link)

WEBINAR TEXT: Official Yahoo! Store SEO Webinar
WEBINAR TEXT: Official Yahoo! Store SEO Webinar

This presentation covers actually getting in and getting your hands dirty with SEO. Paul, one of my good buddies over at Yahoo, said, "Dude, don't be all theory. Actually give retailers tactical SEO things to do." So I did...

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YSTOREBLOG: Rob Snell Gives the Scoop on SMX Advanced

2009.06 Search Marketing Expo recap. SMX is one of Danny Sullivan's many search marketing shows. Speakers can dive off pretty deep into some pretty heavy topics without worrying about leaving the new folks behind. This show, like PUBCON, is for the heavy search geeks!

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YSTOREBLOG: Email Works

2009.02 Email works. In this episode, I'm going to open the books and share some real $$$ numbers from the email marketing behind several real Yahoo! Stores. To keep me out of trouble, I will not reveal who owns the stores, what they sell, or their domains, to protect their proprietary information so I can show you the nitty gritty.

Pubcon 2008 "17 Things You Can Do To Make More With Your Online Store"
Pubcon 2008 "17 Things You Can Do To Make More With Your Online Store"

SLIDES w/AUDIO + TEXT -- As promised, here is my full presentation with 77 PowerPoint slides. This year we have audio, and I hope you enjoy my new theme song, too!

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Yahoo! Web Analytics on YAHOO! STORE POWER HOUR

2008.11 Here's audio for the hour I spent talking with Shawna Fennell about Yahoo! Web Analytics, and why merchants should be using this feature to collect and analyze their site data. I explain why analytics is an important part of your success and why this information will help your conversion rates.

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YSTOREBLOG: Link Building and Keyword Ranking

2008.06 Blog post on Link Building and Keyword Ranking

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YSTOREBLOG: Looking for Links in all the Right Places

2008.03 Howdy! Letís talk about SEO, specifically links and how to get more of them. It must be that time of the year again, because Iíve started my annual obsession with links. Links to your Yahoo! Store are more important than ever. You need links. Lots and lots of links. Beg, borrow, ---, barter, swap, sponsor ó whatever it takes, get Ďem, you need links. Why? Iíll tell you...

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YSTOREBLOG: Link Building Strategies: Tapping Your Suppliers for a Fresh Supply of In-bound Links

2007.09 Long story, short? Links are important for Web traffic and for search engines. Every Yahoo! Store owner needs links, and an easy way to get free links is to ask your suppliers to link to you. A really good way to get a list of all your suppliers is to export all your accounts payable from QuickBooks (or whatever accounting software you use), and start shaking these folks down for some link love.

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YSTOREBLOG: Mississippi Meets Manhattan:Rob Snell Gives the Low-down on SES NY

2007.04 Search Engine Strategies 2007 New York is off the hook! I donít see how anyone gets everything done! Most of the sessions I attended were wall-to-wall marketers. There are so many new folks interested in search marketing.

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YSTOREBLOG: Yahoo! Store CAPTION Linking Secrets

2006.10 Blog post on how to make your Yahoo! Store easier to navigate with simple text links sprinkled throughout your CAPTION field. Help your shoppers AND get amazing SEO benefits.

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YSTOREBLOG: Southern-Fried Search Marketing Secret Family Recipe

2006.09 Blog post on how to find your converting keywords and what to do with 'em...

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YSTOREBLOG: Free DUMMIES book chapter: Improving Conversion Rate

2006.08 The nice folks over at Wiley, publishers of the Dummies guides, have graciously provided a FREE chapter of "Starting a Yahoo! Business for Dummies."

Ralph Wilson Interviews Me!

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Online Retailers: Need a $10,354,767 Sales Bump?

In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How?

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Read My Yahoo! Store For Dummies Book

"Rob Snell loves e-commerce and all things Yahoo! Store. He is totally obsessed with search marketing and increasing his stores' conversion rates. He is a small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer. He's been online since 1990 and opened his first online store in 1997 when his brother stumbled across Viaweb (now Yahoo! Store)."

051403 ARTICLE -- Finding the keywords that generate traffic that convert into sales in your Yahoo Store
051403 ARTICLE -- Finding the keywords that generate traffic that convert into sales in your Yahoo Store

So after figuring I've tightened up my stores as much as possible, I start looking for which KEYWORDS convert better. Yahoo! Store will let me see REFERENCES for sales and traffic by search engine for the past 6 months, but I can export SALES from the dawn of time (Viaweb ~1997 B.C.) and the ORDERS.CSV has a field that stores the CONVERTING KEYWORD. (more...)

How I got 616 orders in one month from a single Yahoo! Listing!
How I got 616 orders in one month from a single Yahoo! Listing!

Read These Books, Too!
Read These Books, Too!




Make more money with your online store.

  • How I took one Yahoo Store from $15K a year to over $5 Million+ in sales.
  • How I got $10 million in ADDITIONAL sales by changing ONE THING.
  • How to make your store more Google-friendly for more free SEO traffic.

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