Mr. T says "I pity the foo' that don't write unique product descriptions or use their best keywords in product names!" |
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| Read My Yahoo! Store For Dummies Book "Rob Snell loves e-commerce and all things Yahoo! Store. He is totally obsessed with search marketing and increasing his stores' conversion rates. He is a small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer. He's been online since 1990 and opened his first online store in 1997 when his brother stumbled across Viaweb (now Yahoo! Store)." | |
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| Pubcon 2009 Yahoo! Store SEO I took a sample of my converting keyword phrases -- 21,358 keyword phrases that all converted. Someone searched for something and converted into a sale. These keywords generated $6 million in sales. Here's how I do SEO... | |
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| PUBCON 2009 E-Commerce Optimization | |
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| WEBINAR (archive) Official Yahoo! Store SEO Webinar 2009.10 Watch this hour-long webinar to "learn best practices to drive customers to your store through organic search engine optimization." (read the transcript in the next link) | |
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| WEBINAR TEXT: Official Yahoo! Store SEO Webinar This presentation covers actually getting in and getting your hands dirty with SEO. Paul, one of my good buddies over at Yahoo, said, "Dude, don't be all theory. Actually give retailers tactical SEO things to do." So I did... | |
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| Yahoo Store Marketing with Email SLIDES w/AUDIO + TEXT: Here are five things I have learned from email marketing that have generated hundreds of thousands of dollars a year for our companies | |
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| YSTOREBLOG: Rob Snell Gives the Scoop on SMX Advanced 2009.06 Search Marketing Expo recap. SMX is one of Danny Sullivan's many search marketing shows. Speakers can dive off pretty deep into some pretty heavy topics without worrying about leaving the new folks behind. This show, like PUBCON, is for the heavy search geeks! | |
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| YSTOREBLOG: Email Works 2009.02 Email works. In this episode, I'm going to open the books and share some real $$$ numbers from the email marketing behind several real Yahoo! Stores. To keep me out of trouble, I will not reveal who owns the stores, what they sell, or their domains, to protect their proprietary information so I can show you the nitty gritty. | |
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| Pubcon 2008 "17 Things You Can Do To Make More With Your Online Store" SLIDES w/AUDIO + TEXT -- As promised, here is my full presentation with 77 PowerPoint slides. This year we have audio, and I hope you enjoy my new theme song, too! | |
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| Yahoo! Web Analytics on YAHOO! STORE POWER HOUR 2008.11 Here's audio for the hour I spent talking with Shawna Fennell about Yahoo! Web Analytics, and why merchants should be using this feature to collect and analyze their site data. I explain why analytics is an important part of your success and why this information will help your conversion rates. | |
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| YSTOREBLOG: Link Building and Keyword Ranking 2008.06 Blog post on Link Building and Keyword Ranking | |
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| YSTOREBLOG: Looking for Links in all the Right Places 2008.03 Howdy! Let’s talk about SEO, specifically links and how to get more of them. It must be that time of the year again, because I’ve started my annual obsession with links. Links to your Yahoo! Store are more important than ever. You need links. Lots and lots of links. Beg, borrow, ---, barter, swap, sponsor — whatever it takes, get ‘em, you need links. Why? I’ll tell you... | |
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| YSTOREBLOG: Link Building Strategies: Tapping Your Suppliers for a Fresh Supply of In-bound Links 2007.09 Long story, short? Links are important for Web traffic and for search engines. Every Yahoo! Store owner needs links, and an easy way to get free links is to ask your suppliers to link to you. A really good way to get a list of all your suppliers is to export all your accounts payable from QuickBooks (or whatever accounting software you use), and start shaking these folks down for some link love. | |
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| YSTOREBLOG: Mississippi Meets Manhattan:Rob Snell Gives the Low-down on SES NY 2007.04 Search Engine Strategies 2007 New York is off the hook! I don’t see how anyone gets everything done! Most of the sessions I attended were wall-to-wall marketers. There are so many new folks interested in search marketing. | |
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| YSTOREBLOG: Yahoo! Store CAPTION Linking Secrets 2006.10 Blog post on how to make your Yahoo! Store easier to navigate with simple text links sprinkled throughout your CAPTION field. Help your shoppers AND get amazing SEO benefits. | |
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| YSTOREBLOG: Southern-Fried Search Marketing Secret Family Recipe 2006.09 Blog post on how to find your converting keywords and what to do with 'em... | |
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| YSTOREBLOG: Free DUMMIES book chapter: Improving Conversion Rate 2006.08 The nice folks over at Wiley, publishers of the Dummies guides, have graciously provided a FREE chapter of "Starting a Yahoo! Business for Dummies." | |
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| Ralph Wilson Interviews Me! | |
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Learn how I took one