When you are using images from a manufacturer or distributor's marketing materials such as catalogs, brochures, or magazine ads, you need to get their permission to use these images. There can sometimes be restrictions imposed by the agreement they have with their photographers who may actually own the rights to the photos. The copyright holder may only be licensing them to the company for use in this one ad or brochure. My experience is that the actual product shots tend to be owned by the company, but the other photos used in ads or catalogs for "flavor" tend to be licensed for one-time use. Many companies are very ticky about the display or use of their logo. Just to protect yourself, make sure you have the right to use their logo, characters, trademark, etc. on your web page. Sometimes it's easier to get forgiveness than permission, but proceed at your own risk! |
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