...

Logo Design for Yahoo Stores

Poor Man's RTML (or Using the TABLE Inside the HEAD-TAGS field trick...)

How I got 616 orders in one month from a single Yahoo! Listing!

Shopper Feedback on a Recent Yahoo Store Design

Thanks to DropShipDirectory.com

Yahoo Site Logo Design Guy

Yahoo Store RTML Custom Site + Marketing Package Example

Additional Spot Illustration

NEWS! 10/10/02 Yahoo directory listings & search results just radically changed!

See your Sales Increase!

Your front page is designed.

Your site's product page layout templates get designed.

Your site is then "branded" with navigation bar colors & fonts.

Your site is enhanced with matching colors and fonts.

Your site gets a unique look.

You gather company information and terms of ordering.

You get product shots together from catalogs or take photos.

(1) You pick products and make a spreadsheet to be used as the skeleton.

Hey, Rob! How do you build my Yahoo Store?

Item page

Section Page

Front Page

Yahoo! Store's Front Page, Section Page, & Item Page

FREE Yahoo! Store Evaluation from Snell Brothers & GiveAnything.com

Hansen Wheel & Wagon

Good Keywords (Keyword Software)

http://airhosereels.com

Honest Foods.com

Matt's Export Tool

Chapter 24: Merchant Rating Service

Chapter 23: Fulfillment

Chapter 22: Customer Service

Section 7: Operation of a Yahoo! Store

Chapter 21: The Manager

Section 6: Configure your Store

Chapter 20: Other Editor Functions

Chapter 19: VARIABLES

Chapter 18: Yahoo! Store Editor Basics

Section 5: Yahoo! Store Editor

Chapter 17: Build the Templates

Chapter 16: Assemble the Elements

Chapter 15: Pre Flight

Section 4: Designing Your Yahoo! Store

Chapter 14: Order Form

FRONT PAGE Design Considerations

Adding, Removing, and Reordering SPECIALS

SPECIALS-AS-THUMBNAILS

SPECIALS-AS-CONTENTS

Effective use of SPECIALS on the FRONT PAGE

"Just HTML" Front Page

The "Table of Contents" Style Front Page

The "Default Yahoo! Store" Front Page

Different Looks for FRONT PAGES

TRICK - Calling SEARCH form with html

SEARCH (Front Page Element)

FINAL-TEXT (Front Page Element)

MESSAGE (Front Page Element)

BUTTONS (Front Page Element)

IMAGE (FRONT PAGE Element)

NAME (Front Page Element)

INTRO-TEXT (Front Page Element)

SPECIALS (Front Page Element)

CONTENTS (Front Page Element)

How to change the PAGE-ELEMENTS field

ELEMENTS of the Front Page

Chapter 12: The FRONT PAGE or INDEX.HTML

2-Column ELL with ABSTRACTS

1-Column ELL format with ABSTRACTS

5 Column Vertical SECTION

Sample SECTIONS

Chapter 11: The SECTION. Page

Chapter 10: The ITEM. Page

Chapter 9: Common Elements of Yahoo! Store

Section 3: Yahoo! Store Elements

Chapter 8: Design Philosophy

The FILES library - Yahoo! Store vs. FTP images directory

Maximizing Load Speed

Manipulating Images

Use a Digital Camera

SCANNING FROM CATALOGS OR PHOTOS.

Get Product photos from the manufacturer or distributor

Custom Photography - Expensive, but worth it!

How to get quality product images

How Yahoo! Store generates & hosts images

Automatic Thumbnails vs. Icons

ITEM IMAGE - (Product Photos, Thumbnails, and Section Graphics)

DISPLAY-TEXT - VW-Image Tag and Headlines

The NavBar - Navigational Buttons

Graphic Components of a Yahoo! Store

GIFs are for graphic logos, text, and flat areas of color

Yahoo Store Tips -- JPEGS are for photos

Image File Types for the Web

Chapter 7: Graphics

Chapter 6: Words

Chapter 5: Quick Tour Through a Yahoo Store

Section 2: Building Blocks of Yahoo! Store

Make it easy to buy

People come across your site sideways

Customers look for reliable retailers

Very focused searches

Chapter 4 : How People Shop on the Internet

Software limitations

Ecommerce is hard.

Chapter 3: Why Yahoo! Store may NOT be for you

Ystore Club (Unofficial) Users Group

Yahoo Store Design Partners

TRICK -- The Alphabetical Index

Tee2GreenGolf

Roast Your Own

GameTimeUSA

Yahoo! Store online documentation is pretty good.

Call 1-866-800-8092 (Press 2, 2, then 2 for MERCHANT SOLUTIONS TECH SUPPORT )

Yahoo! Store help is available

13,000 Yahoo! Store owners can't be wrong

Baby Gift Idea (Yahoo! Store)

Adventure Camping

accent furnishings

saltoflife

4

5

View from the driveway...

No long term commitment

WordTracker

Not expensive for the benefits…

Affiliation with the #1 internet portal is good!

Why is Yahoo! Store for me?

Yahoo Store Secure Servers (Security & Credit Cards)

Yahoo! Store Manager - User Friendly Business Management & Marketing Tools

Yahoo! Store Editor makes it easy to build & maintain good looking pages

Yahoo! Shopping drives traffic to your website.

Yahoo! Store hosts your online catalog on their servers

What is a Yahoo! Store?

Section 1: Overview of Yahoo! Store

See Embroiderthis.com


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Read what wouldn't fit in the Dummies book


MAKE MORE WITH YOUR ONLINE STORE. Rob Snell, Yahoo! Store DesignerLearn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales.
P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob
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