Get listed in Yahoo! Shopping! If you opt in, Yahoo! Shopping lists your store in their merchant directory and lists your products in their product database. This is a great way to get access to thousands and thousands of shoppers. Yahoo! Shopping is featured on the front page of Yahoo.com Y!Shopping: STAR WARS T-SHIRT Story In May 1999, just before the release of STAR WARS: Phantom Menace, Y!Shopping featured a link to all of the STAR WARS products currently on Yahoo! Shopping. We just happened to have added 13 Star Wars T-Shirts to our online store the day before. All of a sudden our t-shirts page was getting 1500 people a day looking at it. This generated more than enough revenue to pay for our Y!Store rent for the next year in a matter of days. Want to know what's hot? Yahoo! will even tell you what people are looking to buy. Every week Yahoo releases the YAHOO! SHOPPING SEARCH - TOP 100 SEARCHES report which shows you what customers are looking for in Yahoo! Shopping. This list is comprised of popular consumer goods categories like computers and electronics, brand names like SONY and NIKE, and fads like Pokemon and DragonballZ. Stores with great customer ratings get ranked higher in Yahoo! Shopping. Every time someone shops with you they have the chance to rate you (if you participate in Yahoo! Shopping). About 10% of the folks who buy will rate you which tends to skew your ratings a little. Customers who are very satisfied and customers who are very dissatisfied will rate you. The exact ratio Yahoo! uses is a trade secret, but the key is somewhere around 90% positive ratings. If you ship products very quickly and keep in contact with your customers, you can build up a solid Y!rating in very little time. You can also buy additional advertising in Yahoo! Shopping - Yahoo! Shopping features very large national retailers as "Featured Merchants." These stores pay hundreds of thousands of dollars to get their Yahoo! Shopping listings in front of the thousands of customers using Y!Shopping. If you get enough traffic from specialized directory pages or specific item searches, you can buy banner space, product space, and button space for as little as $5,000.

Get Secrets of Million-dollar Yahoo! Stores... Read what wouldn't fit in the Dummies book MAKE MORE WITH YOUR ONLINE STORE. Learn how I took one Yahoo Store from 150 visitors a day and $15K a year in gross sales to over 4,000 visitors a day (peak) with $5,000,000.00 (5 million+) in sales. P.S. Trade me your email address for my free email newsletter (sent somewhat irregularly), but jam-packed with all  kinds of free tips and tricks.  Look, I won't spam you. Your privacy is protected. I won't  sell your email address, and you can opt out any time you want. Sign up today! And come see me speak about Yahoo! Store at search marketing and retailer conferences all year! -- Rob Input Your Email: